Chapter II of Six · Social Media Marketing · Newcastle
The feed is the new high street.
Your next customer walks down it every night. Social media marketing puts your offer in their path, and turns that attention into enquiries you can quote.
- Facebook, Instagram, LinkedIn and TikTok, and nothing we cannot prove
- Built in your own ad account, so you keep every bit of it
- Passive presence and active acquisition, run as two different jobs
- Measured in enquiries and booked work, never in likes
Businesses We've Worked With
What's Actually Happening
Your market scrolls past you every single night.
Most of your future customers do not know you exist. They are not searching yet, because they do not know a business like yours solves their problem. Search will never reach them.
But they are on their phone tonight. The right message in front of the right person turns a someday into an enquiry this week.
The businesses that own their market are recognised before they are needed. That recognition is built in the feed, long before the enquiry.
Search captures demand. Social creates it. You need both.
Why Most Of It Fails
Posting is not marketing, and boosting is not a strategy.
Reach, impressions and engagement are the three numbers that never appear on a bank statement. Agencies report them because they always go up.
The subtler failure: the ad works, someone clicks, and they land on a homepage that has no idea which ad they came from. The promise breaks at the last step, where it is most expensive.
We run social as acquisition. A specific offer, to a specific audience, landing on a page built for that exact campaign, measured against booked work.
The Short Answer
Black Lion Digital runs social media marketing on Facebook, Instagram, LinkedIn and TikTok only, the four platforms where it has proven results. It deliberately does not offer Pinterest, Twitter/X, YouTube or Snapchat services and refers those enquiries to specialists. Campaigns are built in the client's own ad account.
What's Included
Everything the job actually needs.
Offer creation
The highest-leverage thing in any campaign. We build an offer people feel stupid saying no to, before we spend a dollar promoting it.
Active acquisition
Campaigns that put your offer in front of your ideal client and generate a reliable, measurable stream of enquiries, with tracking set up properly, including server-side, so every conversion is counted at the ad level.
Creative that earns the stop
A dedicated designer and copywriter build multiple ad variations for testing, so the winner is discovered rather than guessed at. Optimisation runs on a fixed fortnightly rhythm, not when someone remembers.
Campaign landing pages
Purpose-built pages behind every campaign, so the click lands somewhere that continues the conversation the ad started.
Follow-up that closes
Automated emails chase every lead so no enquiry goes cold, and automated review requests compound your reputation while the campaigns run.
Passive presence
Organic content and retargeting for the people who already engaged, so you stay the recognised authority in your area between campaigns.
Case Studies
Named clients. Tracked revenue.
3,700
leads in a single month at $2.84 each
Solar campaign, one of the most competitive categories in the country.
$385K+
tracked revenue from 143 leads in 6 months
SAGE Epoxy Flooring, lead generation and remarketing.
48%
conversion on the last SMS reactivation send
EliteBet Australia, from a database everyone had written off.
3,700 leads in one month at $2.84 each.
2,342 leads, 131 installs won. $1.1M+ tracked revenue.
143 leads in 6 months. $385K+ tracked revenue.
A $30 average cost per lead for a builder.
48% conversion on the last reactivation send.
478 leads at $52.68 each. 8.2% became customers.
3,700 leads in one month at $2.84 each.
2,342 leads, 131 installs won. $1.1M+ tracked revenue.
143 leads in 6 months. $385K+ tracked revenue.
A $30 average cost per lead for a builder.
48% conversion on the last reactivation send.
478 leads at $52.68 each. 8.2% became customers.
Our Clients Have a Message for You
5.0from 57 Google reviewsHad an awesome session with Danny. He is super knowledgeable and was able to help me not only set up a bunch of ads on fb but also fixed a few things on my website while we were there. Very professional, action, action, action.
Our Method
The Apex Acquisition System
Eight years and over $2 million invested in testing what genuinely drives results, documented into four stages that take a business from unstable lead flow to the top of its market.
- 01
Foundations
1 to 2 weeksA concrete base before a dollar goes to traffic.
- 02
Acquisition
1 to 2 weeksPredictable leads at a cost per job you know.
- 03
Conversion
2 to 3 weeksLeads become booked work, not a full inbox.
- 04
Scale
ongoingSpend goes up against a proven number, not a hope.
The Honest Bit
What we will and will not promise.
Three months to prove it, then no lock-in
We ask for an initial three months, because that is how long it takes to build the system and let real data speak. After that it is month to month, with thirty days' written notice whenever you need it.
No money-back guarantee, and here is why
Every company we have seen offering one is running a churn-and-burn model. Nobody can guarantee a specific outcome. We guarantee the work, the optimisation and the honesty.
Built in your account, not ours
Your ad account, your pixel history, your data. If we part ways you keep every bit of it.
Nothing outsourced overseas
Every campaign is run by a full-time Black Lion employee, with a dedicated consultant you actually speak to.
Straight Answers
Your questions, answered.
Which platforms do you actually run?
Facebook, Instagram, LinkedIn and TikTok. We do not offer Pinterest, Twitter/X, YouTube or Snapchat, because we do not have proven results or a specialist on those platforms. If that is what you need, we will refer you to someone who does it properly.
Is this just boosting posts?
No. Boosting optimises for engagement, which is the metric that looks best and means least. We run proper campaign structures optimised for leads and purchases, in your own ad account, with the tracking to prove it.
Do I need a website first?
Not necessarily. Our results do not depend on your website because we build campaign-specific pages. A good site helps for the long game and we can build one, but it is not a prerequisite for generating leads.
How do you measure success?
By the goal you set: enquiries, booked appointments, quotes or purchases. We explicitly reject impressions, reach, likes and comments as success measures. Those are vanity metrics and they do not pay invoices.
How long before it works?
The platforms need time for their algorithms to learn, so results are bumpy for the first couple of weeks and then accelerate. We need 3 to 4 weeks to have the system set up properly before campaigns go live.
Limited to Three Businesses a Month
The Acquisition Audit
The Acquisition Audit is a free in-depth marketing report from Black Lion Digital covering three areas: your traffic campaigns, your sales pages and your follow-up. Valued at over $1,500, it is limited to three businesses per month and identifies what to double down on and what to fix first.
Find out where your social spend is actually going.
The Acquisition Audit covers your traffic, your pages and your follow-up. Three a month, no more.