Chapter III of Six · Google Ads · Newcastle
Catch them at the exact moment they go looking.
Google Ads is the only channel where the customer tells you what they want before you spend a cent. Run properly, it is the fastest lead source you have.
- Search, Display, Remarketing and Shopping, whichever actually fits
- Built in your own Google Ads account, never ours
- Results can appear within hours of launch, not months
- A dedicated consultant who answers the phone
Businesses We've Worked With
What's Actually Happening
Someone in your area is searching for you right now.
Not browsing. Not scrolling. Searching, with a problem they want solved today, typing the exact words that describe the job you do.
That person is the cheapest customer you will ever get, because you do not have to convince them they need the work. They already know. All you have to do is be there and be the obvious choice.
If you are not running search, one of your competitors is collecting that person instead. Every day. And you will never know it happened, because a job you never heard about does not show up anywhere in your numbers.
High intent is the whole game. Everything else is persuasion.
Why Most Of It Fails
Most Google Ads accounts are quietly burning money.
Not because Google Ads does not work, but because nobody is minding it. Broad match hoovering up searches that will never buy. Budget going to clicks from three suburbs over. No negative keywords, so you pay for people looking for jobs, DIY guides and your competitor by name.
Then there is the other half of the problem: the click works and the page does not. Traffic lands somewhere that answers none of the questions that person had when they searched, and the money leaves with them.
We fix both ends. The account stops paying for the wrong people, and the page finally does its job when the right ones arrive.
The Short Answer
Black Lion Digital runs four Google Ads campaign types: Search for high-intent keywords, Display for banner placements on relevant sites, Remarketing to re-engage previous visitors, and Shopping for product listings. Campaigns are built in the client's own Google Ads account by full-time in-house staff, and results can appear within hours of launch.
What's Included
Everything the job actually needs.
Search campaigns
Targeting high-intent keywords so your business meets people who are actively looking for what you sell, right now.
Display campaigns
Visually engaging banners placed on the relevant sites your buyers already visit, for awareness that feeds the search campaigns.
Remarketing
Re-engaging the people who showed interest and did not act, with the offer that gets them over the line.
Shopping campaigns
Optimised product listings and campaigns that put your inventory in front of buyers ready to purchase.
Negative keyword discipline
Ongoing pruning of the searches that will never convert, so budget concentrates on the ones that will.
Landing pages that match
Campaign-specific pages built to answer the exact search that produced the click, rather than dropping everyone on a homepage.
Proof
It works, and here is one we can show you.
18 months
of improving CTR, impression share and CPC on the same budget
No extra spend. Better targeting, tighter keywords and consistent optimisation moved every metric that matters while the budget stayed exactly where it was.
Rob Keys · long-term Google Ads client
The Moment
This is what buying intent looks like.
- skip bin hire lake macquarie prices
- solar installer near me
- conveyancer maitland reviews
Every one of these is a person with a problem, a budget and a deadline, announcing all three. Search is the only channel where that happens. Our job is to make sure the answer is you.
Part Of The System
One stage of the Apex Acquisition System.
Stage 02 · Acquisition
Google Ads is the fastest lever in the Acquisition stage, because the demand already exists and you are simply capturing it. It works best once Foundations is done, since search traffic is unforgiving of a page that does not convert.
The Honest Bit
What we will and will not promise.
Three months to prove it, then no lock-in
We ask for an initial three months, because that is how long it takes to build the system and let real data speak. After that it is month to month, with thirty days' written notice whenever you need it.
No money-back guarantee, and here is why
Every company we have seen offering one is running a churn-and-burn model. Nobody can guarantee a specific outcome. We guarantee the work, the optimisation and the honesty.
Built in your account, not ours
Your ad account, your pixel history, your data. If we part ways you keep every bit of it.
Nothing outsourced overseas
Every campaign is run by a full-time Black Lion employee, with a dedicated consultant you actually speak to.
Our Clients Have a Message for You
5.0from 57 Google reviewsAdWords can be a challenge to manage on your own; with BlackLion our CTR, impression share and CPC have improved and are tracking well with no extra spend.
Straight Answers
Your questions, answered.
How long does it take to see results from Google Ads?
It is the fastest channel we run. Results can arrive within a few hours of a campaign going live, because high-intent search traffic converts quickly. The buyer is already looking for what you sell, so there is no demand to create.
Can Google Ads work for any type of business?
No, and we will tell you if yours is one of them. If your audience is not actively searching for your product or service, you are better suited to social media ads. We would rather point you at the right channel than take money for the wrong one.
Do you run it in your account or mine?
Yours, always. You own the account, the data and the conversion history. If we stop working together you keep every bit of it, which is not true of a lot of agencies.
What budget do I need to start?
It depends entirely on your market and what a job is worth to you. We work that out with you before you commit, and if the numbers do not support it we will say so.
Will I know what is actually happening?
Yes. A dedicated consultant, regular reporting, and full visibility of the account at all times. No black box, no monthly PDF that says impressions went up.
Limited to Three Businesses a Month
The Acquisition Audit
The Acquisition Audit is a free in-depth marketing report from Black Lion Digital covering three areas: your traffic campaigns, your sales pages and your follow-up. Valued at over $1,500, it is limited to three businesses per month and identifies what to double down on and what to fix first.
Find out what your account is really doing.
The Acquisition Audit covers your traffic, your pages and your follow-up. Three a month, no more.